Friday, March 18, 2011

TransitLink Logo Design Competition


This project is about TransitLink logo redesign. TransitLink called young designers from NAFA to redesign their logo. And this is what I've done. 

The TransitLink’s new logo design is inspired by one of the Olympian God, Hermes, the God of Speed which is also known as Mercury. Hermes is a great messenger of the Gods in Greek mythology and he was depicted by a winged hat. From the history of Hermes, I decided to build this character in TransitLink’s new logo. Hermes as the Gods’ messenger had a task to connecting the Gods and Goddess and in the otherside, as the God of Speed, he is guaranteed at the matter of speed. First, the ‘Letter L’ line symbolize Hermes winged hat with the blue color that represent the professionalism and reliability of TransitLink’s
service in connecting people. The blue color also represent the loyalty and trust that TransitLink has put in their teamwork. Second, the red color square symbolize Hermes head. The squares comes up with no end point that represent the never-ending innovations that TransitLink’s has built and they will never stop to invent. And the red color represent the passion and warmth in every of their services.


Unfortunately, I didn't get any award for this. But no worries, keep fighting!

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