BYOB (Bring Your Own Bag)

Logo Presentation

Marketing Strategy

Bring Your Own Bag (BYOB) is a programme held by Singapore Environment Council (SEC) work with Youth Habitat to campaign Go Green in Singapore. 
Due to the high-usage of plastic bags over the world especially in Singapore, I've been thinking about one way to reduce it is by bringing our own bag whenever we go for shopping. By reducing the usage of plastic bags, we've supported Go Green programs.


To campaign BYOB I've design the tote bag itself, a series of posters and PoP.
Interested? Let's do it together and make our earth smile.