Waste Nothing Campaign

Waste Nothing Identity Design

Waste Nothing Identity Design - Stickers, Business card, Envelope, Memo, Toe tag, Letterhead

Waste Nothing Identity Design

Waste Nothing - Toe Tags

Waste Nothing Identity Set

Waste Nothing Campaign Logo

Waste Nothing Identity Set - Business card

Waste Nothing Posters Series

Waste Nothing Poster Series - Why Expect Guilty?

Toe tag application

Waste Nothing Campaign Set 

Waste Nothing Campaign Set - Posters Series, Magazine Advertisement, Creative Proposal, Direct Mailer, Business card

Waste Nothing Campaign Set - Posters Series, Magazine Advertisement, Creative Proposal, Direct Mailer, Business card

Magazine Advertisement

Magazine Advertisement

Direct Mailer

Direct Mailer 

Direct Mailer

Creative Proposal

Another school project of mine to promote Anti-Food-Wastage Campaign. The campaign set consist of a series of posters, direct mailer and magazine advertisement. The campaign objectives is to encourage people not to waste any foods they had while the other side of earth, the number of hunger and poverty is increasing. The creative statement is to make people realize that they are actually killing the foods once they waste it. The purpose of the usage of toe tags that's usually attached to human's dead body is to create an imagination as if they are killing another human being once they're wasting foods. By showing how are they actually 'killing' the foods, people are expected to feel the guilty and stop the act of wasting foods.