Project Thin Ice - Bear Walk

Poster Design

Poster Design

Poster Design 

T-Shirt Design 

T-Shirt Design

Flyer Front

Flyer Back 

Sticker Design

Brief: Another school project and one more time I decided to pick Global Warming as my topics. 

The outcome is about a whole set of campaign to save the Polar Bear.
Creative Strategy: Create an optical illusions (ie poster and flyer front) to give a feeling that audience can see the Polar Bear blurry. It gives a feeling that the Polar Bear is "DISAPPEARING"

Clues: you can find the polar bear near "DISAPPEARING" words (posters) and in every foot-print shaped ice (flyer front)

Here is the summary:

BEAR WALK is an event held in Singapore by Greenpeace Organization to support one of their programme named Project Thin Ice. This programme started in 2006, an expedition from Canada straight to Arctic done by two explorers, Eric Larsen and Lonnie Dupre. The objective is to save the polar bears from extinction. All the fund collected by this expedition is fully goes for ‘Save the Polar Bears’ campaign. 

Bear Walk is an walk-a-thon event held on Sunday, May 1st 2011 as a part of ‘Save the Polar Bear’ campaign. This event objective is to create an awareness when in a certain distance, people are prefer to walk instead of taking a motor vehicle. The walk-a-thon started at Istana Park and finished at Ngee Ann City Hall, Singapore. The Bear Walk is expected to played a role as an pioneer to create the walking habit in Singapore. By this walking habit, the carbon emissions, especially motor emissions could be surpressed to the lowest point. The prevention of Global Warming is needed in order to save the Polar Bear from extinction threat. Polar Bears’ life rely on the sea ice, which is now is melting due to this climate change.